Associating with the DSIJ group gives you access to a wide profile of audience consuming our products & services.
Profile of Visitors
CXOs, HNIs , Business men & Mass affluent
Service Form: 90% Paid Content
Niche Audience - Interested in Investment, stocks, mutual funds, insurance, etc
90% of the audience pays for content consumption
Total paid users : More than 12.6 lakhs
Age
| |
Between 18 - 24 |
16.35% |
| |
Between 25 - 34 |
18.83% |
| |
Between 34 - 44 |
19.69% |
| |
Between 45 - 54 |
18.39% |
| |
Between 55 - 64 |
17.41% |
| |
65 & above |
16.04% |
Education
| |
Graduate |
50.99% |
| |
Post Graduate |
40.42% |
| |
Under - Graduate |
6.84% |
| |
Doctorate |
1.75% |
Top 6 Cities
| |
Mumbai |
13.08% |
| |
Bangalore |
10.92% |
| |
Delhi |
7.68% |
| |
Hyderabad |
6.52% |
| |
Pune |
6.36% |
| |
Chennai |
5.10% |
| |
Ahmedabad |
4.93% |
| |
Kolkata |
4.23% |
| |
Lucknow |
2.51% |
| |
Others |
37.37% |
Occupation
| |
Professionals |
34.70% |
| |
Govt Employees |
11. 26% |
| |
Self - Employed |
20.60% |
| |
Doctors |
4.50% |
| |
CXOs |
2.00% |
| |
Others |
26.94% |
Investment Value
| |
More than Rs 40 lakhs |
26.23% |
| |
25 - 40 lakhs |
6.35% |
| |
15 - 25 lakhs |
34.91% |
| |
5 - 15 lakhs |
32.50% |
Geographic Spread
| |
Maharashtra |
23.73% |
| |
Karnataka |
11.68% |
| |
Delhi |
8.57% |
| |
Tamil Nadu |
7.05% |
| |
Gujarat |
7.05% |
| |
Uttar Pradesh |
6.95% |
| |
Telangana |
6.89% |
| |
West Bengal |
6.76% |
| |
Other |
39.56% |
Gender
| |
Male |
83.30% |
| |
Female |
16.70% |
Income Level
| |
More than Rs 20 lakhs |
9.70% |
| |
10 - 20 lakhs |
16.10% |
| |
5 - 10 lakhs |
33.20% |
| |
1 - 5 lakhs |
40.50% |